NSPCC
'James Ketchell is a real inspiration to the community. Setting his sights on this great challenge, he is not only daring to do what others wouldn't dream of, but he is doing this for the children who desperately need heros. James is aiming to raise £50,000 for the NSPCC and with around 87 per cent of the NSPCC's funding coming from donations and fundraising activities the value of his support is clear. This will help us with our vital work across the country and maintain the level of service to local children and young people who have suffered abuse.'
NSPCC Community Fundraising Manager for Hampshire, Joanna Winsborough
About the NSPCC
The London Society for the Prevention of Cruelty to Children was founded in 1884. It changed its name to The National Society for the Prevention of Cruelty to Children (NSPCC) in 1889.
Its aim then was to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse.
Today, the NSPCC looks very different, but its purpose remains the same: to end cruelty to children.
The NSPCC's Work
We have 177 community-based projects and run the Child Protection Helpline and ChildLine in the UK and the Channel Islands.
Most of our work is with children, young people and their families.
We also work to achieve cultural, social and political change - influencing legislation, policy, practice, public attitudes and behaviours and delivering services for the benefit of young people.
Our Aim
We want to see a society where all children are loved, valued and able to fulfil their potential. To do this, we have four objectives:
- To mobilise everyone to take action to end child cruelty.
- To give children the help, support and environment they need to stay safe from cruelty.
- To find ways of working with communities to keep children safe from cruelty.
- To be, and be seen as, someone to turn to for children and young people.

